Small Business may not see the benefit of a Community Manager, or may not be able to (yet) justify a social media manager and a community manager in their budgets. When you really understand what a Community Manager can and will do for your business on social media it's easy to see how a community manager is the most cost effective solution for small business social media.
Community Managers Monitor Social Media - Have customer service issues, running a sale and the website goes down, have an irate client the Community Manager offers customer service and monitoring not only of your social media accounts but can alert you to website issues as well. They are your eyes online.
Community Managers Research - Want to know what the competition is doing, a Community Manager can help with that as well. By staying abreast of your competitors you can position your marketing to remain one step ahead of the pack.
Community Managers Protect your Brand - Reputation management for your brand is important to success online and offline. Community managers deploy social listening programs and software to alert and respond to brand issues across the web.
Community Managers Grow your following - Who better to understand what your audience wants than the people interacting with them. Community Managers can cultivate brand advocates, interact meaningfully with your followers in a timely fashion and detect opportunities to grow brand recognition on forums, chats, blogs and the like; online.
Community Managers can deploy your online Marketing and measure results - Yes, Community Managers can deploy all your social media, schedule posting and manage and interpret your analytics. They can also work synergistically with an in house social media team to improve reach and engagement of your social media content and strategy.
Community Managers are much more than Social Customer Service agents, they can help to grow your brand online. Independent of or in conjunction with your social media team they can help expand your reach, protect your brand and make sure your community grows on social media. Small businesses who can't afford a social media manager and a community manager, when presented the skillset of the Community Manager, usually find that of the two Community Management is the most cost effective and successful social media solution for their business.
Need help with your online presence? Book a free Discovery Session with Jami Bova Online and discover cost effective solutions to your online issues.